With almost 20 years experience building real estate CRM, listing syndication and website platforms for estate agencies, we’ve found efficient lead management to be the priority focus of top-producing real estate teams using our platforms. There is nothing worse than having to jump between different platforms to copy and paste leads and seeing just how dependent you’ve become on a single portal for lead generation.
Ironically, many estate agents have no problem generating leads but fail to convert those leads into actual sales. Proper training and having the right tools and processes in place can give you the edge to close more deals.
Here are some insights into how you can generate more leads, process them easier and even introduce cutting-edge features for your team that differentiate you from your competitors.
Lead Generation
#1 – Portals: The biggest mistake you can make is to put all your eggs in one basket and channel all your market budget to one or two portals. While the top portals deliver leads, a multi-channel approach works better and doesn’t lock you in. Get your listings out to as many property portals as possible, our syndication platform supports all portals including rising independent portals like ImmoAfrica & MyProperty.
#2 – Your Website: The top estate agents understand that their websites can help establish trust and can be positioned as a highly cost-effective lead generation channel if managed correctly. Gone are the days of separate mobile and desktop sites, one responsive real estate website presents plenty of benefits and can be better SEO optimised. Our Flex real estate websites can, for instance, be fully customised and content, newsletters and property alerts can be integrated that helps attract more leads in an automated way. An AI-powered assistant also comes standard with the ability to help write better listing ads.
#3 – Social Media: We’ve found that the top-performing real estate teams put a lot of focus on creating professional social media profiles, and they are also consistent in posting interesting updates including the use of video on Facebook, Instagram, TikTok and LinkedIn. Social media marketing is also a highly effective way to generate leads due to the amount of screen time people spend on their social apps. A great way to generate leads is to automate the process of generating listing ads and targeting buyers in your local area. We have some incredible tech that does this in the background and drives those leads back to your website.
Lead Management
Generating leads is one thing, but how do you manage all those leads?
Our Base CRM platform allows you to automatically import leads faster than any other system. Your ImmoAfrica and other portal leads are imported within a minute and once imported you have the opportunity to classify your leads with category tags. More important, all your leads are in one place and every contact has an activity calendar to track detailed interactions.
Now you can take it further and capture unique buyer or tenant requirements for each of these leads and generate matching reports. If that is not enough, you can push your new lead into an automated workflow or send it to popular 3rd party apps with our Base Zapier integration that’s included as standard. A hidden gem of our system is that you can take these leads and push them back into your Facebook audience for remarketing via our Flex Ads platform.
Your Lead Data is Worth Gold
Efficient lead generation and management is critical for today’s modern real estate agency but so is protecting your data. Data is the new oil and your lead and listing data is invaluable to aggregate and sell back to you in one form or another.
This is where we’ve built a lot of trust over the years with some of the country’s top estate agencies, as these clients have comfort knowing their data is managed by the industry’s largest independent service provider.
If you want to future-proof your estate agency, start by revisiting how you do lead generation and management. For a free consultation or to explore our products visit the Entegral website at www.entegral.net
Further interesting reads:
- ImmoAfrica Leads not Reaching Your Inbox? Do this!
- Marketing in Tough Times – To cut or not to cut, that is the question…
- 7 Time-Saving Tips for Agents Working with Estate Management
- Mastering the Art of Sole Mandates: How Top Real Estate Agents Secure Exclusive Listings
- Get to know Prop Data’s all-in-one digital platform: EOS4
- The Story of PropCon: From Side Hustle to Thriving Business
