Most of us have heard about CRM and how powerful it is to grow your business from referrals. Some might be sceptical because it takes a great deal of time and energy to nurture relationships, but wow! The outcome is always worth it!
In this article, you will learn how PropCon has grown from a humble side hustle to a thriving business in a short space of time, simply by practising what they teach real estate agents.
Like all great stories, it started with a problem. A few years into her real estate career, the co-founder Leandre, noticed a disturbing pattern of homes she sold to owners, being put on the market with other estate agents. “I was always too busy chasing the next deal and I never made the time to stay in touch with my old clients to ask for resales and referrals. When I started looking for a CRM system, I struggled to find something easy to use and affordable.”
A hero appeared in this story in the form of her husband Lourens who is a very talented software developer. He started building PropCon to suit her very demanding needs and over the years it has grown into the powerful marketing tool that estate agents love to use today.
Together their story took a turn in 2019. They made the life-changing decision to follow their dream of letting go of their possessions to become digital nomads. They were cautious at first to see if this lifestyle is a good fit and were amazed at the unexpected benefits: “Living a life on the move keeps our minds switched on and creative. There is no time for ‘autopilot mode’ when you regularly travel to new places,” Lourens said.
They loved it so much that they decided to launch their own online business. In 2020 they both quit their jobs and went all in with PropCon.
“Looking back, one of the best decisions we made was to focus on building a niche product for a target group. PropCon is tailor-made for South African estate agents looking for cost-effective technology with a trendy and modern appearance. It’s designed to empower agents by putting their focus on what really matters—closing more deals!” – Leandre.
Today, 3 years in, PropCon is a thriving business that has grown organically without any money spent on marketing. “Our team keeps growing to help us offer the hands-on support and guidance we are known for. We all work remotely and are passionate about proptech. Below we share the top 5 ways we grew our company which can be applied to any business for guaranteed success…” – Leandre.
1. Sell the Problem you Solve, not the Product
Every successful business starts with a laser focus on offering the best solution for your target market. Spend some time asking yourself who you are serving through your product or service.
What exactly are you helping your clients with and how are you enhancing their experience while working with you?
2. Build Profitable Relationships
Strong relationships are not built overnight. It happens over a period of time and should be personalized and different for every client. This is easy to do when you really care about your clients and are truly interested in their well-being and future goals.
3. Keep Innovating
This is true for every industry, but especially for real estate agents. Staying in touch with the latest trends and tools is important to keep standing out in a competitive industry.
PropCon is an evolving platform where input from estate agents is welcomed. Recently they launched a website feature that is versatile with stunning features and optimal technical performance.
“After living in 80+ homes in the last 5 years, our house-hunting experience turned out to be quite handy because we used all that knowledge to build an amazing website. It offers visitors a truly unique experience, with exceptional features and functionalities.” – Lourens
4. Stay in Touch with your Clients
Sharing valuable information and consistently staying in touch with clients is the key to nurturing relationships. “At PropCon we send our clients happy birthday messages, a happy anniversary message from when they created their profile and regularly share insider tips & tricks that are not always related to technology.” Leandre said.
PropCon users have access to an array of marketing material, scripts and templates that make it easy to share information in a stunning way.
As a real estate agent, it’s important to brand yourself as a professional who is knowledgeable and trustworthy. The best way to do this is to share valuable information with your existing- and future clients.
5. Ask for more Business
When you offer an exceptional product or service, your clients will want to share it with other people. You will take this to a whole new level when you start asking for more business.
To date, PropCon’s user base has organically grown by referral. As Elon Musk says, “Focus on making a product that your customers love. Great companies are built on great products.”
PropCon Features, Examples and Cost
A humble system that started as a CRM, has grown into a powerful property-matching tool with a unique approach using client landing pages.
Other features include modern listing landing pages that are responsive for any type of device, digital business cards, articles, owners’ feedback, custom website, deal tracking, bulk communication via WhatsApp, SMS & Email, real estate calendar, mobile app to receive reminders, daily tasks and many more features in the pipeline.
To test PropCon, click here to create your free trial profile. A monthly fee of R230 (VAT incl) keeps your profile active. Data ownership is straightforward. All data belongs to the account holder and is not shared or analysed by PropCon. Click here to learn more.
A website costs R320 (VAT Incl) per month. Discounted rates apply for larger groups, offices, and franchises.
“In conclusion, if you’re an estate agent in South Africa searching for affordable and stylish technology, PropCon has got you covered. With our expertise and dedication, we’ve crafted a platform that will exceed your expectations, providing you with the tools and insights you need to thrive in the real estate market. So why wait? Dive in and discover a world of possibilities with PropCon!” – Leandre.
Further related resources:
- 7 Most Effective Digital Marketing Tactics For Real Estate Agents
- Marketing in Tough Times – To cut or not to cut, that is the question…
- South Africa’s TOP 5 Property Portal Alternatives
- Get to know Prop Data’s all-in-one digital platform: EOS4
- How to Write a Real Estate Listing Description That Sells
- Make ImmoAfrica Lead Management a Breeze Through Entegral’s Base CRM
- Get to know Prop Data’s all-in-one digital platform: EOS4
