When the time comes for you to sell your house, you might be feeling overwhelmed and excited. With all the new changes ahead of you, don’t forget that you still need to market your house appropriately.
The old saying “first impressions last” is truer than ever especially if you are going to use online listing tools.
After all, more than 90% of homeowners start their search online which is why it is important that you and your real estate agent have a proper online marketing strategy.
Here are some useful tips:
1 – Professional photos
Remember that the person seeing your house online will probably not want to see it in real life if it doesn’t look great.
Photos that you take with your cellphone will probably not go down too well and you might have potential buyers skipping over your listing completely.
Talk to your real estate agent and ask what their professional photography services or skills are or if you should hire a professional photographer.
Some real estate agents will whip out their cameras and start rearranging furniture to make your house look great. If this is not the case, a professional photographer will assist with lighting and rearrangement and your photos will come out great.
2 – Show off your hard work
Remember that time you broke a sweat and spent the whole weekend remodeling the bathroom?
It might be bittersweet to sell the house after you have put so much work into it, so why not brag about it one last time?
If you have replaced any appliances, systems, flooring, or if you remodeled a certain room in the house, let buyers know. They might be thrilled to know that they do not have to spend any extra money on additional fixing or remodeling on their part.
Plus you get to show off your handyman or –woman skills one last time.
3 – Highlight the best features
Every home has something appealing or something cool that you can show off; it can be anything from a front porch or a playroom for the kids. You can also mention unique architectural features that gives the house character.
If you have beautiful French windows that overlook the ocean or if the house has extensive millwork, be sure to mention this. Not only will this attract the attention of buyers, but it will also prepare them for any type of maintenance they might have to do once they decide to purchase the house.
4 – Provide information buyers want to know
Once the photos capture their attention, buyers will want to know more about this gorgeous home you are selling.
Make sure that your descriptions include features of the entire house. Buyers usually want to know more about the number of bedrooms and bathrooms, as well as what the kitchen looks like. Provide a full description of anything that you have recently upgraded like counters or cabinets.
If the kitchen and living room is open plan, be sure to mention that as well.
5 – Share your neighborhood pride
Another important detail that homeowners want to know but don’t often have access to, is what the neighborhood looks like.
If there is something that really makes your neighborhood stand out above the rest, mention this in your description.
The house might be close to good schools or within walking distance to a big shopping center. If the community has a neighborhood watch, this could also give potential buyers peace of mind.
You and your agent should work together to create an exciting description that will make potential buyers flood to your home first.